Andrew McDermott

Is it possible for your small to medium firm to consistently outperform larger, more established competitors? To produce the kind of performance, value and profit and your firm needs to grow rapidly?

It’s tough at times, isn’t it?

Many attorneys are looking for a way to produce stellar work and irresistible results for their clients. There’s a simple platform top performing firms are using to run circles around their larger and better-funded competitors.

I’m talking about the cloud and cloud software.

What exactly is ‘the cloud?’

If you’re a sophisticated professional you already know what I mean by “the cloud.” But, in the spirit of clarity, let’s make sure we’re all on the same page.

Here’s a simple definition of the cloud:

The cloud is a global network of remote servers that store data, run applications, and deliver services, allowing you to access information online from any internet-capable device.

These services differ dramatically from on-premise software that’s installed locally on hardware you manage and control.

On-premise responsibilities
Applications	Data
Runtime	Middleware
O/S	Virtualization
Servers	Storage
Networking	Security

That’s a heavy burden for small-to-medium firms and it’s a lot to manage.  But these are the requirements needed to effectively protect your apps, data, environment and security.

Enter cloud software.

The cloud comes in three distinct flavors.

1. Infrastructure-as-a-service (IaaS) i.e. hosting companies like Rackspace and Amazon Web Services are self-service platforms that give you a significant degree of control and responsibility
2. Platform-as-a-service (PaaS) e.g. Google App Engine and Force.com enables sophisticated, medium-sized firms to instantly scale their technology and performance needs up or down depending on demand
3. Software-as-a-service (SaaS) e.g. Dropbox, Google Drive, Bill4Time, Microsoft Office 365, these provide firms with a vendor managed option that enables them to focus on running and managing their firm.

Here’s how these options are different.

This is the key.

This is the secret successful firms use to grow rapidly and safely. Using ‘the cloud,’ firms are able to boost their firm’s performance dramatically in key areas such as:

• Utilization
• Billing / collection realization
• Profit per partner/employee
• Client retention
• Profit per client/project
• Expenses (individual and firmwide)

Is this a hard sell? Not at all.

Cloud software eliminates many of the large burdens authorities expect firms to carry.

But how?

How does cloud software boost your firm’s performance

What’s so special about the cloud?

To answer this question, we need to take a look at some of the struggles firms are dealing with today. These issues are the natural outworkings of on-premise software.

What sort of struggles are we talking about?

Access

• Attorneys lose 2.3 hours a week searching for (not finding) documents and files
• According to AIIM, 81 percent of law firms struggle with sharing information across multiple platforms (e.g. mobile, tablet and desktop)
• An IDC whitepaper found attorneys and firm knowledge workers lose an additional 2 hours per week due to document management challenges
• Firms lose an additional $9,071 per person, per year and they experience a 8 percent decrease in firm productivity

Timekeeping/billings

• Firms using spreadsheets to track billable time lose $86,294 to $106,294 per person, per year
• Attorneys who wait till the end of the month to record their time overbill their clients by 23 percent
• Attorneys lose 50 to 70 percent of their income if they wait one week to record their time
• AffinityLive found firms lost an additional $50,000 per person, per year due to insufficient time tracking
• Attorneys spend (lose) 6 hours per day on nonbillable work
• Hourly rates at firms continue to climb while realization rates continue to fall

Security

• According to a recent study, 70 percent of IT managers surveyed “know or believe that users (employees) have business (client) data in their own personal file-sharing accounts.”
• A LogicForce report found 77 percent of firms surveyed do not have cybersecurity insurance, 95 percent were non-compliant with their own security policies and 100 percent were non-compliant with client policies
• A whopping 53 percent of firms do not have a data breach incident response plan
• Attacks on law firms are on the rise. Approximately 80 percent of the largest firms in the United States have experienced a malicious attack
• Attacks on small firms are also on the rise. Stories like the 2017 attack on Moses Alfonso Ryan shows firms are easy targets for criminals but are often under-reported by media outlets
• A Verizon report found that legal professionals were the easiest to hack

Did you catch that?

The common thread behind each of these serious issues? It’s easy to simply hang the responsibility around the necks of individual attorneys, to suggest they’re failing in some way.

It’s not true.

There’s a more pressing issue at play here. It’s something more simple.

Attention.

Attorneys, like any professional, perform best when they’re able to focus their attention on the work they do on behalf of their clients. It really is about the advocacy.

Are they focused on that?

Not a chance. Most attorneys are focused on a bevy of nonbillable tasks. The administrative, managerial and business development tasks they’re required to do to maintain or exceed performance standards.

Attorneys are pulled in multiple directions

It’s constant.

There’s a never-ending demand on attorneys to remember everything, to please everyone. If you’re running a small firm, the bulleted list above isn’t a list of everything you have to manage.

Not even close.

Here’s a question though. Would you have the mental bandwidth, the ability to solve each of the above issues using brainpower alone? Would you be able to do that and take exceptional care of your clients?

It’s an unreasonable ask, right?

This is why the cloud matters to law firms. The cloud enables you to solve the underlying problem at play, the common thread lurking behind each of these challenges. How you ask?

With software.

Wait just a minute here. On-premise software, applications installed at your location can provide the same functionality as cloud software, right? If that’s actually case, there’s an obvious question.

Why do I need cloud software?

The subtle weakness of on-premise software

Everything depends on you.

As we’ve seen above, it all depends on you. Does your vendor provide you with a consistent stream of updates and support? That’s fantastic.

It just isn’t all that helpful.

• You have to update your operating system.
• You’ll have to manage licensing, patches and updates
• You’re responsible for updating your anti-virus and malware detection tools
• You’re responsible if a crisis takes your system down/offline
• If you lose your client’s data you’re solely responsible
• You’re responsible for securing and protecting your (firm/client) data, apps and environment
• You’re responsible for backups and archives

A failure on any of these fronts means:

• You’re solely responsible/liable for any failure
• If you fail, your firm may not be able to continue to operate unimpeded
• Clients will naturally hold you responsible for any failure
• You’ll need to navigate the post-failure landscape dealing with the publicity, legalities, optics and framing of your situation

You can do it with on-premise software. But only if you have the right technology, tools and team to support you. Here’s why that’s still a problem.

Attention.

You’re still required to focus a significant amount of your time and attention on these details.

Cloud software won’t save your firm

It will build your firm.

What’s the difference? Firm saving behavior typically involves patching behavior, putting temporary stop gaps in place to compensate for poor habits and behavior.

Here’s an example from a case study.

“Lawyers would send me their time every month by email and would come in all different formats and all different conventions and levels of granularity. And even the units would vary somewhat. Some would use a tenth of an hour or some would use quarter hours, some would use a third of an hour, it was a mess…” 

– Benjamin Lieber, Managing Partner, Potomac Law Group

The attorneys in Lieber’s firm would send him their time sheets in a variety of formats and conventions. Think about the difficulty involved with converting that. Then there’s the issue of reconstructive billing. Attorneys would reconstruct (guess) their time at the end of the month.

Remember the issues I mentioned earlier?

• Firms using spreadsheets to track billable time lose $86,294 to $106,294 per person, per year
• Attorneys who wait till the end of the month to record their time overbill their clients by 23 percent
• Attorneys lose 50 to 70 percent of their income if they wait one week to record their time
• AffinityLive found firms lost an additional $50,000 per person, per year due to insufficient time tracking
• Attorneys spend (lose) 6 hours per day on nonbillable work
• Hourly rates at firms continue to climb while realization rates continue to fall

How would cloud software deal with these issues?

• Firm time tracking would be automatic
• Time tracking is recorded as-it-happens, never reconstructed
• As-it-happens timekeeping would add an immediate revenue boost of 50 to 70 percent (or more)
• Tasks and projects would be automatically converted to time entries and billed appropriately
• Descriptive line items and reminders regarding billing guidelines would reduce billing disputes increasing collection realization rates further
• Firm utilization rates would improve dramatically as attorneys were able to reduce nonbillable time lost to administrative work (e.g. filling out time sheets or creating invoices)

It’s an easy way to immediately boost your firm’s revenue.

How do I know?

Benjamin Lieber shares the proof. His virtual law firm achieved an incredible 1233 percent growth, growing from 7 to 80 attorneys in eight years. Would on-premise have achieved the same results?

The likelihood of success is low.

How do we know?

Clearspire.

Clearspire was a venture-backed competitor. They raised more than five million dollars. They opened an office just down the street from the White House. They received regular write-ups in The Wall Street Journal and the Washington Post. They were a virtual law firm flush with cash.

What did they do with all their cash?

They decided to build Coral, their very own billing, document and practice management platform. Their goals with Coral were ambitious.

They built their on-premise software/platform.

Where are they now?

Out of business.

Their law firm needed to focus on the advocacy. They decided instead to focus on building their own on-premise software platform. It killed their business within the first four years of opening.

Potomac used the cloud to grow.

They achieved incredible growth, producing value for their clients and the partners in their firms.

Cloud software makes meteoric growth possible

Is it possible for your small to medium firm to consistently outperform larger, more established competitors? To produce the kind of performance, value and profit and your firm needs to grow rapidly?

It’s completely possible.

With the cloud computing and a proven platform, your firm will have the structure and support it needs to produce stellar work and irresistible results for your clients.

I’m talking about the cloud.

Do what top performers do. Use cloud software and your small size to run circles around your larger and better-funded competitors. Work with a trusted provider. Shift your attention to the advocacy, to your clients, to the details that matter most. You’ll find success becomes predictable and attainable.

Do you need it?

The 2017 ABA Legal Technology Survey shows that law firms need help with a specific set of practice management tasks. The report states the majority of firms need help with management tasks as opposed to more specialized items.

What does that mean?

It means attorneys need help managing the day to day aspects of their firm.

• Billing and invoicing
• Document storage, management and retention
• Project, people and task management
• Managing calendars, meetings and events

Here’s the problem…

Most firms don’t have the help that they need

Many firms are bogged down by the minutia of running their law firm manually when they should be rainmaking, attracting outstanding and profitable clients.

This is optional.

We’re obviously biased here but I’m about to show you why it makes sense for your small firm. In fact, with the right practice management software, you’ll be able to focus your attention on the details that matter most to your firm – like winning more clients.

Here’s why it makes sense for your firm.

Reason #1: Your software enforces firm-wide standards

Benjamin Lieber, managing partner of Potomac law firm and a Bill4Time customer talks about what it was like to receive timesheets on a monthly basis from the attorneys in his firm.

Lawyers would send me their time every month by email and would come in all different formats and all different conventions and levels of granularity. And even the units would vary somewhat. Some would use a tenth of an hour or some would use quarter hours, some would use a third of an hour, it was a mess…

–Benjamin Lieber, Managing Partner

It’s tiny details like these that erode profitability.

From this one paragraph, we can intuit the following about his old setup:

• Firm utilization rates weren’t where he wanted them to be
• Associates were spending too much time filling out their time sheets manually, billable time lost
• He spent a significant amount of time wrangling spreadsheets, time he wanted to use to grow his firm

So, how does practice management software fix this?

Your software enforces firm-wide standards. Your timekeeping employees are unified under one consistent standard. They bill using the same increments, conventions and distinctions. There’s no guesswork involved. When attorneys try to change things up, to do things differently, the system enforces the pre-determined standards you’ve sent.

Reason #2: Immediate revenue boost of 50%

It’s no secret.

Firm utilization is a struggle for most firms. The vast majority of associates at law firms, collect only 1.6 to 2.3 hours of billable time per day.

It’s frustrating, isn’t it?

Firms are losing a significant amount of time to nonbillable work. When combined with spreadsheets for time tracking, firms stand to lose an estimated $86,294 to $106,294 per person, per year. This figure doesn’t even include the financial fallout from leakage/overbilling.

Factor in reconstructive time entries and the losses grow to an uncomfortable level.

• You lose 10% of billables if you record time the day of, once a day
• You lose 25% if you wait 24 hours to record your time
• You lose 50% if you wait one week

I break this down in detail here.

The solution?

With the right practice management software, your time tracking should be automatic. Imagine making 50% more money instantly by simply relying on practice management software and recording your time as-it-happens?

• This dramatically reduces billable leakage since 40% of firms surveyed did not track time spent reading and responding to client emails
• Reduces overbilling since firms who wait till the end of the month overbill by 23 percent
• Practice management software, when combined with adequate protocols dramatically improves your firm’s utilization rates almost immediately. Which immediately improves firm billables
• Gives you a consistent way to analyze and improve team performance across your firm

Why though?

Can’t on-premise software achieve these results?

Not typically.

Cloud software comes with an important distinction. It enables employees and enforces firmwide standards regardless of device or environment. Desktop, tablet or smartphone, it doesn’t matter. Online or offline the results are the same.

It’s a difficult thing to provide.

It’s tough for on-premise software to deliver this kind of consistency. Yet it’s a native component of cloud-based practice management software. Precisely the kind of performance firm employees need.

Reason #3: Security and disaster recovery is built-in

Cyber attacks against law firms are on the rise.

Several sources state that law firms are now prime candidates for attack. In fact, 80 percent of the largest law firms have been victims of a data breach. This trickles down the chain to smaller, less protected firms. The risks to law firms are severe.

But why?

• Law firms have valuable data. In 2016, cybercriminals stole confidential M&A data from a bevy of firms including Cravath Swaine & Moore LLP and Weil Gotshal & Manges LLP. Attackers were able to sell the data for $4 million.
• Law firms have money. Cybercriminals stole a large six-figure sum from a firm’s trust account. They used a combination of malware and social engineering to extract passwords from the firm’s bookkeeper.
• Law firms are unprotected and unprepared. According to the 2017 Logicforce Law Firm Cyber Security Scorecard, 62 percent of firms don’t have a dedicated IT professional. Less than 33 percent have cybersecurity training programs and only 41 percent of firms have formally documented security policies. Firms are attractive targets because they don’t have the policies and protocols needed to defend their firm.

Small firms are easier targets.

They have fewer defenses and protections against a sophisticated attacker. What’s worse, attackers know these small firms have little defense against data loss. This makes them prime targets for ransomware.

How do we know?

The data tells us. The ABA published Cybersecurity in Small Law Firms: A Survey.

The results were sobering.

“When assessing their law firms’ preparedness on a scale of 1 to 10, with 10 being fully prepared and 1 being not prepared at all, the average response was 3.5. In general, firms are not feeling prepared to deal with the threats facing them.”

Cloud-based practice management software solves this complex problem. It improves your firm’s ability to protect itself, your data and your client’s data.

Why?

Your provider’s interests are aligned with your own. If they fail to protect your data word will spread and their ability to attract new customers will diminish. In short, cloud computing improves your security posture and disaster recovery efforts, especially when combined with a defense in depth strategy.

What if you can protect your own data?

It’s not as easy as it sounds. Myron LaRowe, a partner at La Rowe Gerlach Taggart LLP found his firm under a foot of water. His firm was in danger of losing all of their files to the 100-year flood that returned 10 years later.

Here’s the problem with on-premise software.

It’s all on you.

You’ll have to protect your firm from criminal activity, freak accidents and acts of God. From negligence and mistakes. From everything.

Can you?

Cloud-based practice management software makes sense for small and medium firms because it means firms are instantly able to recover from the inevitable disasters headed their way.

Cloud legal practice management software delivers what growing firms need

Firms need help.

The data shows firms need help with practice management. They need help with billing and invoicing. With practice, calendar, document, and project management.

Now’s your chance.

If you’re running a small firm, you’re nimble. You’re able to outmaneuver and outperform larger competitors. The cloud is the missing key. With the right practice management software and a bit of up-front preparation, your firm will have the resources you need to attract, win and retain profitable clients.

It sounds unreasonable.

Researchers say you’re going to fail to keep your New Year’s Resolutions, but you should try anyway. At first glance, this sounds ridiculous.

Why set yourself up for failure?

Because your New Year’s resolution is one of the best ways to create a virtuous cycle of success. Success leads to more success, and success typically begins with a goal or a plan.

The hidden secret to New Year’s resolution success

It’s something the jaded and skeptical take for granted. Failure, whether firsthand or vicarious, is the fuel that drives incremental growth and success.

You need it to grow.

Here’s the problem most firms run into. Those who choose to set goals for the new year do so with the expectation of success. Many of us begin with the unrealistic expectation that things are going to go exceedingly well.

We’re disappointed when it doesn’t.

When we fail, we’re often very hard on ourselves. Is our failure due to some kind of weakness or inefficiency on our part?

Not usually.

The cause is something a bit more, nefarious. Our expectations are to blame. Our fuzzy, implicit and unrealistic expectations wear our emotional resolve down. There’s a simple way to avoid this problem. A strategy that, when used correctly, creates a virtuous cycle automatically. What is it?

Condition your firm to fail forward.

Create New Year’s resolutions.

Set goals that are timed, concrete and measurable.

Do your very best to create something that will take you in the direction you’d like your firm to go.

Expect and prepare to fail

But fail forward.

What does that mean exactly? It means that you’re fully aware that things aren’t going to go as planned. You’re going to miss the mark on your first attempt. That’s okay.

Find one thing.

Just one, single, tiny detail you can fix permanently. Then you implement that fix. Then, you try (and fail) again. Find another tiny detail you can fix permanently. Then you try again.

Are you seeing this?

You’re making systematic improvements towards your goals. You’re prepared for failure. Failure isn’t a disruptor or an agent of chaos, it’s the tool that drives you forward.

This is great and all…

But it doesn’t really give you a whole lot of clarity about the goals you can set now, does it? Which New Year’s resolutions are appropriate for law firms?  Where do you focus your attention?

You look for trouble spots.

Here are a few areas you can use to approach goal setting in an appropriate way.

Resolution #1: Improving utilization rates

Your utilization rate is a reflection of your firm’s productivity and billing efficiency. The higher your utilization rate, the more efficient your firm.

This can be difficult to manage.

Most firms are buried under an avalanche of nonbillable work. They spend a significant amount of time on tasks that simply fail to ring the meter.

How do you fix this?

1. You learn about the gaps in your firm’s utilization
2. Identify strategies to improve your firm’s utilization rate via utilization optimization
3. Pick one element to improve, ignore other strategies until you achieve a decisive win

Let’s break this down even further.

Bad habit: poor/inaccurate timekeeping

Cue: Tracking time away from my desk

Routine: I reconstruct my time, on post-its, at the end of the month

How to change: Find an automatic time tracking tool. Create a tiny habit to make usage permanent

See how the win is baked in?

Resolution #2: Boosting realization rates

Realization rates are on the decline.

A Thompson Reuters report found that collection realization rates are in free fall for many firms. This doesn’t have to be the case for you. As you know, your realization rate measures the amounts you bill vs. the amounts you collect.

It’s sobering.

Many firms find write-downs and write-offs to be a consistent part of their practice.

It doesn’t have to be.

Let’s say we resolved to fix this in 2019. How would you go about fixing this?

1. Discuss with your team. Identify the causes of poor realization internally
2. Use realization optimization to improve your firm’s billing, collection and overall realization rates
3. Implement a fix for the easiest cause (e.g. invoicing regularly). Make the fix permanent.

What if we broke this down further?

Bad habit: I’m too busy. I forget to send out invoices on time

Cue: I don’t have automatic reminders

Routine: I send the invoice late, clients think they’ve already paid and dispute their bill

How to change: Automatically convert tasks to time entries. Create automatic reminders sent via text, app or email to send invoices on time. Invoices sent out automatically

See it?

The path to success comes in steps, not leaps.

Resolution #3: Improving work/life balance, increasing billables automatically

Associates are struggling with burnout.

They’re consistently expected to deliver more with less. It’s common for associates to feel they’re only productive on nights and weekends. This isn’t a mandatory state of affairs.

Believe it or not, burnout is optional.

Attorneys are losing as much as six to eight hours, a full workday, every day, on nonbillable work. This destroys work/life balance and it makes it difficult for attorneys to do their best work over the long term. Contrary to popular belief most attorneys need more time, not less.

How do you fix this?

1. Identify your total pool of common/must-have to-dos (e.g. drafting briefs, meetings, deposition, administrative, intake, marketing, etc.)
2. Segment your to-dos into four categories: (1.) outsource (2.) delegate (3.) to-do (4.) delay/discard
3. Determine when and how to outsource/delegate
4. Use a legal project management tool to manage important to-dos and items to delay/discard

Let’s simplify this.

Bad habit: I do everything in my firm myself (poorly)

Cue: I’m distracted by the latest to-do or most urgent fires. I’m always behind

Routine: Every month I fall further and further behind

How to change: Use a practice management tool to direct my attention. Hire one person (freelance or employee) to handle _____ for me

If you’re paying for a tool you’re more likely to use it. If you’ve hired someone to help you, you’re more likely to give them something to do.

See how the win is baked right in?

Failure. It’s the secret to New Year’s resolution success

It sounds unreasonable.

But the data shows researchers are right. You’re going to fail to keep your New Year’s Resolutions. When you have the right structure this is a very good thing.

Focus your attention on failing forward.

Learn to see failure for what it really is. An opportunity for error correction. With the right approach and a bit of know-how, you’ll find failure leads your firm to a virtuous cycle of success.

What would it be like to produce stellar work consistently?

It sounds like a dream.

The reality is even more surprising. But it’s completely possible for firms that rely exclusively on cloud computing to get the work they need done. The cloud produces incredible benefits for firms that use it.

What kind of benefits?

Let’s take a look at those now.

Benefit #1: Consistent quality of work

Most attorneys are used to having things done a certain way. They rely on specific tools and they use them in a very specific environment (their office).

Take timekeeping for example.

Most attorneys rely on manual methods to track their time. Primary research found:

• 34% of attorneys kept logs on paper (yes, real paper)
• 45% used desktop computers via spreadsheets
• 6% used laptops
• 48% used a tablet pc
• 96% used a smartphone

And if they’re away from the office?

• 27% kept their logs in paper
• 4% used their laptops
• 81% their tablets (via spreadsheets?)
• 2% used their smartphones

So if we’re just looking at the environment alone there’s a significant change here. If your attorneys aren’t in the office they won’t be billing for work the same way.

Which most likely means billable leakage.

Firms that rely on the cloud have consistency. If you’re using apps in the cloud, you’re able to produce high-quality work on demand. You’re able to track their time accurately and automatically, using the same system you’re familiar with whether you’re using a desktop, laptop, tablet or smartphone.

Time tracking, billing and invoicing. Client, task and project management. Document storage and management. The cloud gives you access to tools that work the way you expect, regardless of the device you’re on or your current circumstances.

The cloud enables your firm to perform consistently whether you’re online or offline, in or out of the office.

Benefit #2: Outsourced security and reduced expenses

Global Biglaw firm DLA Piper flaunted their expertise in cybersecurity compliance. Yet in 2017, they were hit with a rapidly spreading ransomware attack called Petrwrap/Petya.

Unfamiliar with ransomware?

It’s malicious software that encrypts and blocks access to data. Data you own, the data that’s already on your computer or server.

The issue?

DLA Piper had previously published educational materials outlining the nine steps organizations should follow to protect their firm from a ransomware attack. An investigation uncovered some surprising details.

They didn’t follow their own advice.

The malicious software spread from one satellite office to the next, affecting offices in the US, UK, Europe and the Middle East. Almost every employee of the firm was sent home while they struggled to contain with the problem.

When you rely on cloud software you outsource security.

You dramatically reduce the expense, time and effort needed to protect your firm’s data. Firms working with cloud providers know their data is safe both in transit and at rest.

You’re able to focus on what matters most: the advocacy.

You have the tools and resources you need to protect your data, your client’s data and your firm from imminent attack.

Benefit #3: You win and keep more clients

This is surprising.

A Microsoft survey found 91 percent of customers would leave a business that used or relied on outdated technology/methods.

The survey provided some additional details.

• 61 percent think an SMB is outdated if it’s using an operating system that is more than five years old
• 25 percent think an SMB lacks credibility if it is using a free email service
• 68 percent think “modern technology” is key to the success of a business
• 70 percent said they would be “extremely or quite concerned” about providing personal information on an outdated SMB website

Is this purely about perception?

Not at all.

Your clients want to know that you’re capable of keeping up with competitors in the marketplace. But they also want to be treated fairly.

Think about it.

Imagine that it takes your competitor three hours to complete a task you can easily complete in 30 minutes. If your clients are reasonably experienced (and many are these days) they may start asking questions.

What are the ramifications here?

• More billing disputes as clients look to verify their work
• Begging clients to pay their invoice in full
• They’re forced to rely on more write-downs and write-offs
• Difficulty keeping clients as distrust becomes a problem for them
• Difficulty attracting clients as negative word-of-mouth spreads about their business

This is just one problem.

It’s a subtle consequence that’s easy to miss and even easier to discount. Client expectations continue to rise. They come to you with unspoken expectations. If your technology fails to perform, you fail to perform.

That’s a deal breaker.

When you run your business in the cloud you avoid these distractions. You focus your time and attention on the details that matter most, the advocacy. You’re saving time, money and resources but most importantly?

You’re improving your ability to attract and retain key clients.

In our shifting legal landscape, this is the key to your firm’s survival. The cloud enables you to rapidly adapt to the shifting legal landscape. In fact, it forces you to adapt.

Why?

Your cloud provider’s interests are aligned with yours. They’re enduring the same intense pressure you are. The pressure to perform, to adapt and grow. If they continue to perform, they keep you as a client.

You produce stellar work

The cloud enables you to produce that stellar work consistently. The cloud produces incredible benefits for the firms that rely on it. The cloud gives you a secure, stable and consistent environment to work from. This increases the likelihood that your work is consistent as well.

Online or offline. Smartphone, tablet, laptop or desktop – it shouldn’t matter.

Many small firms are still confused about the cloud. They’re unsure about the benefits it provides, the opportunity to transform their firm into the high-performing powerhouse it could be.

You’re not.

If you’ve read this far you’re aware of the key benefits cloud computing provides. With the right provider and outstanding support, you’ll find the cloud has everything your small firm needs to grow.

You’re a specialist for your general litigation law firm.

A highly trained general litigator who’s focused on one simple detail for each of your clients.

Resolution.

Here’s the issue. If your clients are defendants they don’t want to spend any money whatsoever. However, as plaintiffs, they want as much money/benefits as they’re able to get for their grievance.

Why does that matter?

Because litigation is difficult and expensive. When litigation relies on a process, things perform smoothly. When it doesn’t…

Litigation becomes a source of intractable conflict

The expensive kind of conflict that drags on.

The kind of conflict clients are typically prepared to spend (waste) a significant amount of money on litigation simply to “prove a point” to their opponents. Of course, you know the truth about this situation.

You’ll need to talk your clients out of it.

Sure clients say they want to press the issue, but most of the time this isn’t absolutely the case. Litigation is typically about money, principle or precedent.

Which is why efficiency is so important.

Litigation efficiency depends entirely on the systems, structures and procedures surrounding your firm. The more efficient your firm, the better you are at litigating your cases.

Here are four tips you can use to boost your firm’s efficiency.

Efficiency tip #1: Assemble your team of litigators.

You’ll need to assemble a team.

Litigation, as you already know, is a specialized skill. Work to identify the employees on your team who are capable of handling specific strategies and tactics.

Sit down with your clients.

Map out a plan that outlines important details you’ll need to cover ahead of time. How many attorneys are needed to handle your client’s matter? What’s the level of expertise required for each attorney (and the fee/rate for each)?

What are the roles and responsibilities of each person on your team?

Efficiency tip #2: Pre-manage your projects/matters

What needs to be done?

Which attorneys, paralegals and support teams will be assigned with what tasks? You’ll want to make sure that you outline your project management details ahead of time.

Segment your team accordingly.

Will you be using in-house associates for the bulk of the work? Or will you need to rely on freelance talent to support your team? Assigned tasks based on your team’s abilities, education and skill set. Outline the tasks that will require junior and senior associates.

Divvy up tasks accordingly.

Efficiency tip #3: Set communication procedures

You want to set communication details and procedures ahead of time. Discuss the appropriate communication channels, frequency and format.

How you communicate with each of your clients?

Outline how you monitor the comings and goings of each case. Request/provide open communication with each of your clients. Ratify any important communication details including transparency, channels, timing and goals and objectives.

Efficiency tip #4: Outline billing and budgetary guidelines

What your client’s billing guidelines?

What specifically are your billing requirements and guidelines? Do you need time to negotiate favorable billing terms with each of your clients?

When it comes to billing you want to identify:

• Attorney rates and fee arrangements
• Work that’s required/permissible
• Tasks and to-dos that require approval from your client
• Forbidden/unacceptable projects, tasks and to-do’s
• Stop words and hidden rules that clients expect you to follow

This maximizes billing efficiency.

Once litigation begins, it’s a good idea to review invoices against the budget with your clients. Verify that task allocation, fee arrangements and billing methods are in line with client expectations. You’ll be able to give your client’s matter the attention it needs, instead of wondering whether you’ll be paid for your hard work.

Your general litigation law firm is invaluable to your clients

But litigation is often a source of intractable conflict.

You’re a specialist. A highly trained general litigator who’s focused on one simple detail for each of your clients.

Resolution.

Your clients expect you to defend and dissuade, to protect their interests. They ‘re often prepared to spend (waste) a significant amount of money on litigation simply to “prove a point” to their opponents. The expensive kind of conflict that drags on.

This is why efficiency matters.

Litigation efficiency depends entirely on the systems, structures and procedures surrounding your firm. The more efficient your firm, the better you are at litigating your cases. Follow these tips ahead of time and you’ll find you’re consistently able to generate the results your clients want and need.