Client retention is just as crucial as expanding the client base for your law firm, and tactics to improve retention should be part of your overall client acquisition strategy. Effective client retention strategies include maintaining consistent engagement through various channels such as emails, texts, and promotional newsletters. However, there is

Just like any business, establishing clear and ethically compliant billing practices is crucial for law firms. Your billing practices directly affect not only your bottom line but also your firm’s commitment to transparency and the client experience. But creating your firm’s billing guidelines — and enforcing them — is a

Businesses use needs assessments to identify the gaps between the current state of operations and the desired business results. Studies show that following a systematic, multi-phase needs assessment model can increase the efficiency of project planning and implementation, as it reduces redundancies and clarifies steps from initial data gathering to

Today’s clients, used to instant, flexible payment options everywhere else, bring those same expectations to their legal interactions. This trend has pushed the legal industry to explore online payment systems for law firms that improve client satisfaction, reduce disputes, and support a healthy cash flow. Below, we’ll highlight the key

Marketing campaigns to generate leads are a significant investment for many law firms. In return, you expect your law firm’s marketing ROI (return on investment) tactics to produce higher client conversions and be worth the investment of time. Unfortunately, some firms lack the lead capture capability to nurture leads, wasting

According to the American Bar Association, a big part of maintaining legal competence is understanding relevant technology. Law firms that operate with outdated software — or worse, no legal technology — not only negatively impact the client experience but sacrifice productivity and profitability. Whether you’re looking for new technology or