Contact Us: 877-245-5484

Brand usage guidelines

Brand integrity is a fragile thing, so it needs to be treated as such

About Bill4Time

Bill4Time has been empowering thousands of professionals to streamline their day-to-day operations for over 13 years. Our mission is to continue providing best-in-class software solutions for growing professional needs and enable our customers to "practice more and manage less".


Our Values

Customer Centric
Our customer’s success guides our ethos. Their needs inspire our continual improvement of processes and features in order to deliver them the best experience. We pride ourselves in being reliable and building customer trust from our Customer Success team to our products.
Simple
We strive to make our product simple, and easy-to-use to give back time to our customers and the clients who depend on them.
Efficient
Our products help streamline the day-to-day operations and tasks of our customers on any device, anywhere. Our goal is to remove the obstacles standing in the way of our customer’s success.

 

Our Voice

Bill4Time promises to develop the tools to run your business effectively. Our commitment is to deliver services in a professional, productive, and efficient manner.

We aim to provide trustworthy, practical guidance, so you can focus on the important aspects of your life: family, business, success, and happiness.

We’re supportive, traditional, and dependable. We strive to help you exceed your goals, simplify your processes, and become a silent partner in your success and growth.

We are professionals helping professionals.

 

Our Logo

The meaning of our logo is to infinitely provide the best user experience through our software and customer service for the modern professional.

Horizontal Logo
Horizontal Logo

Bill4Time Icon

Used in places such as applications.

Horizontal Logo
Horizontal Logo

Logo Usage

To maintain a strong Bil4Time brand, proper usage of the icon and logo are necessary for consistency in all forms of communications.

In order to maintain consistency and brand integrity, we ask that you follow these simple guidelines. Whenever possible, the Bill4Time logo should be featured on top of a white or Bill4Time Primary Blue background.


Name and Icon are always combined

Horizontal Logo

Icon can be independently

Horizontal Logo

Proper Clarance

To ensure that the logo maximizes visibility and impact, follow the clear space rules. Use the capital "B" of the logo to measure the space for our primary logo.

Ideal clearance

Logomark

Ideal clearance

Logomark

Minimum clearance

Logomark

Improper Usage

In first references, please refer to Bill4Time by it’s full name: “Bill4Time” or “Bill4Time Legal Practice Management System.”

Don't rearrange the elements

Bill4Time
 

Don't change colors

Bill4Time

Don't display the name alone

Bill4Time
 

Don’t use drop shadows

Bill4Time

Don’t use gradients

Bill4Time
 

Don’t skew or distort disproportionately

Bill4Time
 

Our Colors

Our colors are what give us our personality! As a company, we pride ourselves in being forward-thinking, efficient, trustworthy, energetic, and bold, and we like to think our brand colors reflect just that.

Use our color palette to keep the brand look consistent.


Primary Palette

Bill4Time Primary Blue

#000033

RGB(0,0,51)

CMYK(94,89,43,65)

Bill4Time Blue

#3374d9

RGB(55,116,217)

CMYK(77,55,0,0)

Bill4Time Grey

#f5f5f5

RGB(245,245,245)

CMYK(3,2,2,0)

Secondary Palette

Use our secondary color palette to add a bit pop to the design. Each secondary color stands for an attribute that we value and could be developed into broader usage with the extended color palette.


Supportive

hex

#8232d8

rgb

130,50,216

cmyk

65,81,0,0

Efficient

hex

#22b573

rgb

34,181,115

cmyk

76,0,75,0

Simple

hex

#00c2e2

rgb

63,169,245

cmyk

63,22,0,0

Reliable

hex

#ef4343

rgb

239,67,67

cmyk

0,89,76,0

Flexible

hex

#efcd3f

rgb

239,205,63

cmyk

7,16,88,0

 

Our Typography

The Bill4Time typography was carefully selected in order to convey our desired brand message. The following typography guidelines should be followed if you are creating a webpage or printed publication about Bill4Time.

Gotham font family is used for marketing. Bold is normally used for headlines, book is for body text, and light is for extra large text such as outdoor print-outs. Proxima Nova font family is used for products. Bold is used for key UI elements like view headers and regular is used for normal content.


Marketing

Bill4Time

Alternate Fonts For Marketign and product

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Product

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